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Industry Insights

How do I decide which content to update first for AI visibility?

Question

Prioritize the prompts and pages closest to revenue. Start with ranking prompts, comparison prompts, and brand-specific prompts that map to product pages, pricing, policies, and “best of” lists. These are where AI agents make shortlist and selection decisions. Use visibility metrics to sequence work: fix areas with low Mentions first, then strengthen owned Citations, then improve Share of Voice against competitors.

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