AI & Technology
Features & Capabilities
How does Senso detect knowledge inconsistencies?
Senso detects knowledge inconsistencies by evaluating AI-generated answers against your verified ground truth in the Kno...
AI & Technology
Features & Capabilities
How does Senso handle different content formats?
Senso ingests verified enterprise content from trusted internal sources and organizes it into structured Knowledge Base ...
Best Practices
Features & Capabilities
What does the GEO Benchmark Tool do?
The GEO Benchmark Tool analyzes how your brand appears in AI-generated answers across platforms like ChatGPT, Perplexity...
Best Practices
Features & Capabilities
How does Senso improve my AI visibility?
Senso breaks down your current AI visibility and pinpoints what is holding you back, such as missing owned citations, in...
Business Impact
Features & Capabilities
How do I check if AI tools mention my brand?
You can: -Ask AI tools real customer-style questions relevant to your category. -Use the GEO Benchmark Tool to measure ...
Business Impact
Features & Capabilities
What does a good visibility score mean?
A strong visibility score means your brand shows up frequently in AI answers and holds meaningful presence in the conver...
Business Impact
Features & Capabilities
How often should I update my content for GEO?
Update your content whenever business details change and on a regular cadence, especially before launches or campaigns. ...
Knowledge Management
Features & Capabilities
Can GEO reduce customer support questions?
Yes. When AI tools pull accurate, detailed information from your verified ground truth and owned content, customers get ...
Best Practices
Getting Started
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of turning your verified brand ground truth into structured, AI-rea...
All Posts
Getting Started
What is AI visibility?
AI visibility is how present, trusted, and influential your brand is inside AI-generated answers. In the Senso GEO frame...
AI & Technology
Getting Started
How is GEO different from SEO?
SEO is about earning rankings on search engine result pages and driving clicks. GEO is about earning inclusion and credi...
AI & Technology
Getting Started
How do AI tools learn about my brand?
AI tools form answers by combining signals from your owned sources, trusted external sources, and structured ground trut...
Business Impact
Getting Started
Why isn’t my brand showing up in ChatGPT or Gemini?
The most common reasons are weak or inconsistent ground truth, poor content structure, low authority signals, or thin co...
AI & Technology
Getting Started
What is the difference between SEO ranking and AI visibility?
SEO ranking is your position on a search results page that users click into. AI visibility is whether your brand appears...
Business Impact
Getting Started
Can GEO help my brand appear in Gemini, Claude, or Perplexity?
Yes. GEO is platform-agnostic because it aligns your ground truth to how generative systems retrieve and cite informatio...
AI & Technology
Getting Started
What are AI-generated answers?
AI-generated answers are full-text responses created by large language models to user prompts. They synthesize informati...
AI & Technology
Getting Started
What does it mean to be cited by ChatGPT or other models?
Being cited means the AI model is referencing your owned content or another trusted source when it mentions you, often a...
AI & Technology
Getting Started
What sources do LLMs use to build answers?
LLMs use a mix of owned sources, trusted external sources, and structured datasets. That includes your official site, bl...
Business Impact
Getting Started
Who should use GEO?
GEO is valuable for any organization that wants to be visible, trusted, and competitive in AI-generated answers. That in...
Business Impact
Getting Started
Does GEO work for small businesses?
Yes. Small businesses can greatly benefit from GEO. By structuring content clearly and making sure their website and lis...
Business Impact
Getting Started
Can GEO help service-based businesses?
Absolutely. Service-based businesses win in AI answers when their offerings, locations, pricing, policies, and different...
Business Impact
Getting Started
Why is GEO important for credit unions and local banks?
Credit unions and regional banks compete in AI-first discovery the same way they compete in search, but generative answe...
Business Impact
Getting Started
How can healthcare providers improve their AI visibility?
Healthcare providers improve AI visibility by building a clean ground-truth layer that models can cite with confidence. ...
Business Impact
Getting Started
Why do SaaS companies need GEO?
SaaS buyers increasingly rely on AI for discovery and side-by-side evaluation. GEO helps your product show up across ran...
Business Impact
Getting Started
Can GEO help e-commerce brands show up in AI answers?
Yes. GEO makes it easier for AI systems to find, understand, and cite your product pages, category hubs, comparisons, an...
Business Impact
Getting Started
Is GEO useful for nonprofits and educational institutions?
Yes. These organizations often win visibility when their mission, programs, and services are expressed as clear, verifia...
AI & Technology
Getting Started
What industries are using GEO most today?
The most active adopters are industries where AI-generated discovery and comparison drive real decisions and where accur...
Business Impact
Getting Started
How can local businesses compete with national brands in AI answers?
Local businesses win by publishing tightly structured, location-specific ground truth and keeping listings consistent ac...
AI & Technology
Getting Started
Can I optimize my website for AI-generated answers?
Yes. GEO is the practice of aligning your website content to how generative models retrieve and cite information. That m...
AI & Technology
Getting Started
Why does unstructured content get ignored by AI tools?
Unstructured content is hard for models to parse and validate. Without clear headings, definitions, and explicit context...
Business Impact
Getting Started
Can I use SEO and GEO together?
Yes. SEO helps people find your content through search engines. GEO helps AI systems select, cite, and summarize your co...
AI & Technology
Getting Started
How do I write content that helps with AI visibility?
Write for AI reading and citation, not just human scanning. Use plain, factual language. Keep brand and product naming c...
Best Practices
Getting Started
How can I audit my website for AI readiness?
To audit your site, start by checking for: -Missing or incomplete schema markup -Vague or outdated product information -...
Business Impact
Getting Started
What metrics track AI visibility?
The core GEO visibility metrics are: Mentions: how often your brand appears in AI-generated answers across tracked prom...
AI & Technology
Implementation & Change Management
What is structured data and why does it matter for AI?
Structured data is machine-readable markup, like schema.org or JSON-LD, that labels key facts on your website for AI mod...
AI & Technology
Implementation & Change Management
Why are citations important for AI visibility?
Citations are important because they are a direct trust signal from the AI. A citation means the model used a specific s...
AI & Technology
Implementation & Change Management
How do AI models decide what to trust?
AI models trust content that is clear, structured, current, and consistent with other reliable sources. They look for di...
AI & Technology
Implementation & Change Management
How does content structure affect AI visibility?
Content structure affects visibility because AI systems extract answers from content that is easy to segment and interpr...
AI & Technology
Implementation & Change Management
What is the difference between being crawled and being cited?
Being crawled means an AI system has accessed or indexed your content. Being cited means the AI trusted your content eno...
AI & Technology
Implementation & Change Management
Do third-party mentions help with AI visibility?
Yes. Third-party mentions help AI visibility because they create external citations that AI models treat as credibility ...
Best Practices
Implementation & Change Management
How do I get started with Senso?
Start by adding prompts you want to win, then run an evaluation to benchmark your Mentions, Citations, Share of Voice, a...
Business Impact
Implementation & Change Management
How quickly can I see results from GEO?
Most brands see early improvements within about 30 days, typically in Mentions and Citations on tracked prompts. Larger ...
Best Practices
Implementation & Change Management
What is the first step in fixing my AI visibility?
The first step is measurement. Track prompts that reflect real customer questions, then run an evaluation to see your Me...
AI & Technology
Implementation & Change Management
How should I structure my FAQ page for AI tools?
Use real customer questions in natural language and answer each one clearly and directly. Keep entries short, factual, a...
Business Impact
Implementation & Change Management
Should I add schema to every page?
Not every page needs schema. Add schema first to your highest-authority owned pages because they most influence AI citat...
AI & Technology
Implementation & Change Management
What does AI look for when deciding what to cite?
AI models cite sources that are clear, structured, current, and consistent with other trusted information. They favor co...
Business Impact
Implementation & Change Management
How do I get cited by ChatGPT?
Publish grounded content that matches the prompts you track and structure it so ChatGPT can extract answers cleanly. Use...
Business Impact
Implementation & Change Management
How do I know GEO is working?
GEO is working when AI answers mention your brand more often, cite your sources more frequently, and describe you accura...
Business Impact
Implementation & Change Management
What visibility improvements should I expect in 90 days?
Within 90 days, brands that track prompts across the full journey and publish structured ground truth usually see more M...
Business Impact
Implementation & Change Management
How does GEO increase brand trust in AI tools?
GEO increases trust by giving AI systems verified, structured, and consistent ground truth they can cite as evidence. Wh...
Business Impact
Implementation & Change Management
Are there businesses that gained leads from ChatGPT citations?
Yes. Brands that earn Mentions and Citations on high-intent prompts often see increases in qualified traffic and inbound...
AI & Technology
Implementation & Change Management
How do I stay visible as AI search keeps changing?
Stay visible by treating GEO as a continuous loop. Track prompts across Topic, Ranking, Comparison, and Brand-Specific s...
AI & Technology
Industry Insights
Why are AI agents becoming the new decision-makers in shopping?
AI agents are becoming decision-makers because discovery is shifting from browsing pages to asking AI for a best answer....
AI & Technology
Industry Insights
What exactly is agentic commerce and how does it work?
Agentic commerce is when autonomous AI agents carry out shopping tasks end to end. A customer gives a natural-language r...
AI & Technology
Industry Insights
Which companies are already using AI shopping agents?
Major platforms are rolling out agent-assisted shopping, including conversational discovery, in-chat purchasing, and age...
AI & Technology
Industry Insights
How will AI agents change the way brands compete for customers?
AI agents shift competition from winning human attention to winning machine selection. Agents prioritize brands that are...
AI & Technology
Industry Insights
What should I do to make sure AI agents can find and recommend my products?
Focus on building and distributing verified ground truth. First, create a short, factual knowledge base covering product...
AI & Technology
Industry Insights
Why do AI agents prioritize clarity and accuracy over marketing?
AI agents are optimized to reduce uncertainty and risk for users. They rely on facts that are specific, consistent, and ...
AI & Technology
Industry Insights
What are the immediate steps I can take to prepare for agentic commerce?
Start with your ground truth infrastructure. Audit product and policy content for completeness and consistency. Add stru...
AI & Technology
Industry Insights
Why can’t I just reuse my SEO content for AI search optimization?
Because generative systems do not rank pages only by keywords. They assemble answers from trusted, structured facts and ...
AI & Technology
Industry Insights
How do I decide which content to update first for AI visibility?
Prioritize the prompts and pages closest to revenue. Start with ranking prompts, comparison prompts, and brand-specific ...
AI & Technology
Industry Insights
What does it mean if my brand is missing from AI answers?
It usually means AI cannot reliably retrieve or trust your brand facts. Common causes include inconsistent information a...
AI & Technology
Industry Insights
How does Senso’s content generator improve AI visibility?
Senso evaluates real AI answers against your verified ground truth, detects gaps like missing citations, low Share of Vo...
AI & Technology
Industry Insights
Do citations from my own website improve AI trust?
Yes. Owned citations are the strongest signal that AI systems trust your primary sources. External citations also matter...
AI & Technology
Industry Insights
How often should I refresh my website content for AI search?
Refresh core ground truth pages on a regular cadence and immediately after changes to products, pricing, or policies. Ge...
AI & Technology
Industry Insights
What types of pages work best for AI visibility?
Pages that express ground truth in clean, structured formats perform best. This includes FAQs, pricing and policy pages,...
AI & Technology
Industry Insights
Why do customers trust AI shopping agents when making decisions?
Customers trust AI shopping agents because agents reduce decision complexity and surface concise recommendations backed ...
AI & Technology
Industry Insights
What are Google AI Overviews?
Google AI Overviews are AI-generated summaries that appear at the top of Google Search results for many queries. Instead...
AI & Technology
Industry Insights
How do AI Overviews affect SEO?
AI Overviews shift visibility from being only about blue-link rankings to being about whether AI systems include, cite, ...
AI & Technology
Industry Insights
Do citations in Overviews guarantee traffic?
No. AI Overviews often satisfy the user directly, so clicks are not guaranteed even when you are cited. The real value o...
AI & Technology
Industry Insights
How can my business get included in AI Overviews?
To get included in AI Overviews, your brand needs a trusted ground truth that Google’s AI can confidently summarize and ...
AI & Technology
Industry Insights
Which industries are most affected by AI Overviews?
The biggest impact is in industries where trust, accuracy, and comparison drive decisions. That includes finance, health...
AI & Technology
Industry Insights
How often should I update my content to stay in Overviews?
Update on a regular cadence and whenever facts change. As a rule, review core “ground truth” pages at least every 60 to ...
AI & Technology
Industry Insights
How does Senso help with AI Overviews?
Senso aligns your verified enterprise knowledge with generative platforms so they describe your brand accurately and cit...
AI & Technology
Industry Insights
What are AI optimization metrics?
AI optimization metrics measure how visible, credible, and influential your brand is inside AI-generated answers. In Sen...
AI & Technology
Industry Insights
Why are Mentions more important than SEO rankings?
Traditional rankings tell you where a URL sits on a results page. Mentions tell you whether AI models include your brand...
AI & Technology
Industry Insights
Do citations matter if users rarely click them?
Yes. Citations are a trust mechanic for AI engines. When models cite your owned pages or credible external sources about...
AI & Technology
Industry Insights
How is Share of Voice calculated for AI search?
Share of Voice measures answer dominance. It is the percentage of an AI-generated answer dedicated to your brand compare...
AI & Technology
Industry Insights
How often should I track AI optimization metrics?
Track weekly at minimum. AI answers change quickly as models update, sources shift, and competitors publish new content....
AI & Technology
Industry Insights
How does Senso measure and improve these metrics?
Senso runs evaluations across your tracked prompts and selected AI models, then reports Mentions, Citations split by own...
AI & Technology
Industry Insights
How does GEO differ from traditional SEO?
Traditional SEO optimizes for ranking web pages in link-based search. GEO optimizes for how AI systems answer questions....
AI & Technology
Industry Insights
Why is GEO important for businesses today?
Generative AI is becoming the interface between customers and brands. People are asking AI systems what to buy, who to t...
About Senso
Industry Insights
How can Senso.ai assist in implementing GEO?
Senso provides end-to-end GEO infrastructure. The platform lets you connect verified data sources, track real customer p...
Networks
Networks
What is a Network in Senso?
A Network is a shared ecosystem of related organizations, such as brands, merchants, or institutions, grouped around a c...
Networks
Networks
Why would I join or create a Network?
Networks make competitive intelligence actionable. They allow you to benchmark your AI visibility against peers, spot ga...
Networks
Networks
Who are Networks designed for?
Networks are built for groups of organizations that share customers, markets, or visibility goals. This includes industr...
Networks
Networks
What’s the difference between Network-level and Organization-level tracking?
Network-level tracking is used for prompts that apply to the whole category, like topic and ranking prompts. Organizatio...
Networks
Networks
How do Runs relate to Networks?
Networks define the shared setup, including organizations, prompts, personas, and benchmarks. Runs are the evaluation cy...
Compliance
Security & Compliance
Who has access to our knowledge base?
Access is completely controlled by your organization through role-based permissions. You define who can view, edit, or m...
About Senso
Security & Compliance
How does Senso handle data security?
Senso is SOC 2 Type 2 certified. This means our security, availability, and confidentiality controls have been independe...