Question
AI agents shift competition from winning human attention to winning machine selection. Agents prioritize brands that are easy to retrieve, credible, and simple to compare. Practically, this maps to three GEO visibility layers: Mentions (how often you show up at all), Citations (whether AI trusts and references your owned or credible external sources), and Share of Voice (how much of the answer is about you versus competitors). Brands that align and publish verified ground truth in AI-readable formats gain an advantage because agents can cite and rely on them with confidence.