Question
Generative Engine Optimization (GEO) is the practice of turning your verified brand ground truth into structured, AI-readable content so generative models select, cite, and represent you accurately in their answers. GEO focuses on how AI systems retrieve, summarize, and compare information across prompts, not just how search engines rank pages. A strong GEO strategy increases Mentions for awareness, owned Citations for credibility, and Share of Voice for dominance in competitive answers across platforms like ChatGPT, Gemini, and Perplexity.