Question
The core GEO visibility metrics are: Mentions: how often your brand appears in AI-generated answers across tracked prompts. Citations: the percentage of answers that cite your owned sources or trusted external sources when referencing you, signaling authority. Share of Voice (SoV): how much of an AI answer is dedicated to your brand compared to competitors, reflecting dominance in the conversation. Sentiment: whether mentions are positive, neutral, or negative, providing context to visibility. Together, these metrics show whether you are visible, trusted, and influential in AI answers. Coverage and accuracy can be layered in as validation metrics using your knowledge base ground truth, but Mentions, Citations, SoV, and Sentiment are the foundation.