Question
SaaS buyers increasingly rely on AI for discovery and side-by-side evaluation. GEO helps your product show up across ranking prompts (“best onboarding tools”) and comparison prompts (“X vs Y”), not only as a mention but with citations to your owned docs, case studies, and help center. By structuring ground truth in your knowledge base and aligning it to real tracked prompts, you increase credible surfaceability and Share of Voice during selection moments, while maintaining accuracy as features evolve.