Question
The most common reasons are weak or inconsistent ground truth, poor content structure, low authority signals, or thin coverage in trusted external sources. If AI cannot confidently determine what your content proves, it won’t cite or may not mention you at all. This shows up as low Mentions and low owned Citations, and competitors may take Share of Voice in your place. GEO fixes this by structuring verified content, tracking real prompts, and remediating the specific gaps tied to missing visibility.