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How do AI Overviews affect SEO?

Question

AI Overviews shift visibility from being only about blue-link rankings to being about whether AI systems include, cite, and accurately summarize your brand. Traditional SEO still matters because Overviews pull from the web, but ranking alone is no longer sufficient. To win in Overviews, your ground truth has to be structured, consistent, and credible so models trust it, cite your owned sources, and give you meaningful Share of Voice in the answer. In practice, SEO becomes the input layer, and GEO becomes the performance layer that determines if you are discoverable and accurately represented in AI-first search.

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