Question
SEO is about earning rankings on search engine result pages and driving clicks. GEO is about earning inclusion and credibility inside the answers AI models generate, often before a user ever visits a site. GEO makes your ground truth easy for models to parse and validate so you show up with strong Mentions, receive owned Citations, and capture Share of Voice in ranking and comparison prompts. The two strategies work together, but GEO is optimized for AI-first discovery and decision journeys.