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How do AI tools learn about my brand?

Question

AI tools form answers by combining signals from your owned sources, trusted external sources, and structured ground truth. They rely on well-structured pages, clear definitions, consistent naming, and authoritative references to determine what to include and cite. In practice, models pull from your website, blog, documentation, FAQs, knowledge bases, reviews, directories, and other third-party coverage. The cleaner and more aligned your ground truth is across these sources, the more often you are mentioned and cited.

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