Question
Structured data is machine-readable markup, like schema.org or JSON-LD, that labels key facts on your website for AI models. It matters because it makes your ground truth easy to parse, verify, and cite. With structured data, AI can reliably identify your business name, products, services, locations, policies, and FAQs, and then use that information in answers. Without it, your content is harder to interpret and is less likely to be cited or summarized accurately.