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AI & Technology
Implementation & Change Management

What is the difference between being crawled and being cited?

Question

Being crawled means an AI system has accessed or indexed your content. Being cited means the AI trusted your content enough to use it as evidence in an answer, often with a link. Crawling is basic visibility. Citations represent authority. GEO is designed to move brands from being merely crawled to being consistently cited and quoted in high-intent AI answers.

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