Glossary
Key terms used throughout Senso to help you understand how AI models discover, represent, and cite your business.
Glossary
Description
Key terms used throughout Senso to help you understand how AI models discover, represent, and cite your business.
Estimated Read Time
3 minutes
Core Concepts
AI Discoverability
How easily your business is found, included, and cited in AI-generated responses.
Generative Engine Optimization (GEO)
The practice of improving how AI models represent your business by making your information structured, accessible, and usable in generated answers.
Verified Context
Structured, approved information about your business that AI models can reliably use when generating responses.
AI Representation Metrics
Mention
When your business appears in an AI-generated response.
Citation
When an AI model references your business as a source in its response.
Share of Voice
The proportion of AI responses in which your business appears compared to competitors.
Sentiment
The tone or framing used when AI models describe your business (e.g., positive, neutral, negative).
Platform Components
Prompt
A question or query used to evaluate how AI models respond (e.g., customer-style questions).
Visibility Trends
A view showing how your business performs across prompts over time, including mentions, citations, and share of voice.
Content Remediation
The process of identifying gaps in AI representation and generating content to address them.
Remediate Content
The action of generating structured content based on a prompt, your Knowledge Base, and your Brand Kit.
Drafts
A staging area for content that requires review before publishing.
Content is saved to Drafts when a reviewer is assigned.
Publish
The action of making approved content available on machine-readable domains so AI models can access and use it.
Inputs
Knowledge Base
Your internal source of truth, including product information, FAQs, and documentation used to generate accurate content.
Brand Kit
Defines how your business should be represented, including tone, voice, positioning, and key messaging.
Outputs
Structured Content
Content formatted to be easily understood and used by AI models.
Machine-Readable Domains
Domains where published content is hosted in a format that AI models can access and cite.
Key Idea
AI models run on context, not content.
Without structured, verified context, your business may be misrepresented, overlooked, or inconsistently described.
Senso helps you control that context.
Related Guides in Getting Started
Generate & Publish Verified Content
Create, review, and publish structured content that AI models can use as a reliable source.
Improve AI Discoverability & Accuracy
Understand how AI models represent your business and continuously improve how you are found, cited, and described.
Brand Kit Setup Guide
Set up your Brand Kit using your existing website content to define how your business should be represented across AI-generated content.