How to Write Great Prompts

A step-by-step guide to turning keywords into AI search visibility

⏱️ Estimated reading time: 6 minutes

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Why move beyond short keywords?

Old search behavior looked like this:

• project management software
• best crm for startups
• running shoes sale
• online therapy provider

Modern AI search looks more like this:

• “What is the best project management tool for a remote software team?”
• “Which CRMs are best for early stage B2B startups that use HubSpot?”
• “Where can I buy comfortable running shoes online with free returns?”
• “What are the most reputable online therapy platforms for anxiety?”

People talk to AI in full sentences.
That means you cannot just track keywords anymore.
You need to track Prompts that match how customers actually ask for help.

Testing real Prompts lets you see:

• How often you are mentioned
• Who gets cited
• Whether anything is wrong or outdated in the answer

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Step 1: List your old SEO keywords

Start with a small, focused list.
Pick 5 to 10 keywords or phrases that already drive traffic or matter to your funnel.

Examples

• B2B SaaS

  • project management software
  • employee engagement platform

• Ecommerce

  • running shoes sale
  • sustainable clothing brand

• Healthcare

  • online therapy provider
  • telehealth doctor near me

• Fintech

  • business bank account
  • invoice financing platform

These are your raw ingredients. Next you will add intent.

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Step 2: Add customer intent and context

For each keyword, ask:

• What problem is the person trying to solve
• What location, industry, or company size matters
• Are they trying to learn, compare, or buy

Use that thinking to add context:

• Persona (founder, head of finance, HR leader, parent, runner)
• Location or region
• Use case
• Outcome they want

Example

• Keyword: project management software
  • Customer intent: I lead a remote engineering team and want something simple for sprints and roadmaps.
  • Context: remote team, software development, easy to adopt.

You will use this context when you turn the keyword into a Prompt.

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Step 3: Turn each keyword into a realistic Prompt

Now rewrite each keyword as a full sentence a real person would type into ChatGPT.

Focus on:

• One clear intent per Prompt
• Natural language
• Enough detail to be useful

Industry	Old keyword	AI Prompt example
B2B SaaS	project management software	What is the best project management tool for a fully remote software engineering team?
Ecommerce	running shoes sale	Where can I buy comfortable running shoes online with free returns if they do not fit?
Healthcare	online therapy provider	Which online therapy platforms are most trusted for treating anxiety in adults?
Fintech	business bank account	What is the best business bank account for a small ecommerce brand that sells globally?

You have now turned keywords into Prompts that large language models will understand and answer in a natural way.

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Step 4: Use AI to expand your list

You do not need to write every Prompt by hand.
Use an LLM to expand each keyword into more variants.

Example prompt you can use in ChatGPT or another tool:

Turn the following keyword into five natural questions a customer might ask in ChatGPT when they are searching for this. Make some focused on learning, some on comparing options, and some on taking action.
Keyword: [insert keyword here]

Keep the variations that:

• Sound like your real customers
• Match your funnel stages
• Are specific enough to be useful

You now have a richer Prompt set built from familiar SEO terms.

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Step 5: Map each Prompt to a customer journey stage

To keep things organized, tag each Prompt with a stage:

• Awareness

  • “What is the best way to organize work for a remote team”

• Consideration

  • “Best project management tools for remote software teams”

• Evaluation

  • “Is [Brand] better than [Competitor] for sprint planning and roadmaps”

• Decision

  • “How do I migrate my projects from [Competitor] to [Brand]”

This will match how you use Senso:

• Awareness and Consideration Prompts focus on visibility
• Evaluation Prompts focus on positioning
• Decision Prompts focus on accuracy and friction

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Step 6: Add your Prompts into Senso

Once you have your rewritten Prompts:

1. In Senso, go to My Prompts.
2. Click Add Prompt.
3. Paste one Prompt exactly as the customer would ask it.
4. Choose the Prompt Type that matches your stage (Awareness, Consideration, Evaluation, Decision).
5. Confirm the models you care about are selected at the top of the app.
6. Click Add Prompt and let Senso run the evaluation.

Repeat for your small starter set, usually 5 to 10 Prompts per segment.

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Step 7: Read the answers like an operator

For each Prompt, open View answer and ask three simple questions:

1. Are we mentioned

   • If your brand name never appears, you are invisible for that customer intent.

2. Who gets cited

   • Check the citations. Are they linking to your pages or only to third party sites and directories

3. Is anything wrong or outdated

   • Look at the key sentences about your brand. Are any facts off, missing, or several years out of date

You do not need to dig into every metric on day one.
Start with these three checks.

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Step 8: Decide what to change based on what you saw

Use the answers to drive content decisions:

• If you are not mentioned for a high value Prompt

  • Create or strengthen a page that speaks directly to that question.
  • Make sure your brand and the core answer appear clearly in the headline or top section.

• If only competitors or directories are cited

  • Publish content that answers the same question in a clearer, more structured way.
  • Add a short, factual summary at the top so it is easy for AI to quote.

• If the answer is wrong or outdated

  • Update your core docs, FAQs, or product pages with the correct information in simple, plain language.
  • Make that information easy to find and explicit.

As you mature, you can start using Senso’s content recommendations and remediation workflows to speed up this cycle.
The basic loop stays the same.
Turn SEO keywords into Prompts, test them, read the answers, and let those answers drive what you publish next.

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Key takeaway

Your old SEO keywords are not wasted. They are your raw material for AI era Prompts. When you rewrite them as real customer questions, add them into Senso, and look at how AI is answering today, you get a clear list of visibility gaps and content fixes. The better your Prompts reflect real customer language, the more useful your Senso results will be and the faster you can ship content that changes how AI talks about your brand.

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Ready to try this with your own keywords
👉 Go to My Prompts in Senso, click Add Prompt, and start by pasting three of your highest value SEO terms rewritten as natural questions.